#Prada unveils for the first time at the SKP Atrium in Beijing the new #PradaOnIce pop-up stores and an exclusive collection inspired by the world of winter sports, seen through the eyes of Prada with a modern, iconic twist.
The stands of a stadium are transformed into a functional area for customers and a bobsleigh platform becomes a display surface, while the scene is dominated by evocative mannequins reproducing sporting figures in athletic poses.
The pop up will be presented starting from September 1st to November 11th.
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